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Gartner's Latest Data: The Truth Behind Spryker’s Positioning

Dive into this essential guide to cut through the Gartner noise and to find out why Spryker is engineered to solve your toughest revenue challenges with speed and sustainable agility.

 

Market Recalibration: Can Visionary Focus Trump Broad Leadership?

Gartner’s reveal of the 2025 Magic Quadrant™ for Digital Commerce shows to us that the market is undergoing a fundamental strategic recalibration.

Many established Leaders exhibited a down-left movement, confronting the consequences of trying to maintain unsustainable broad execution that makes true differentiation difficult. At the same time we can observe a bubble of vendors form in the center of the graphic with the Visionary Quadrant consistently getting emptier.  

Shifts like these rarely indicate a decline in absolute terms, yet they are forcing vendors rethink strategy when market conditions require agility and focused investment. To us this re-org raises the question of where the new sweet spot lies and we believe vendors can find it through disciplined specialization.

Check out the complete analysis, including the Visionary criteria and Spryker's profile.
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The Capabilities Behind Our Rankings

While the Magic Quadrant shows the strategic placement of vendors in the market, the Critical Capabilities Report reveals the actual strength of each vendor's offering.

Gartner’s Ranking for B2B Commerce

Gartner ranks capabilities essential for enterprise B2B support, including organizational hierarchy, account approvals, workflows, RFQ/sales support, and product configuration. 

In essense Gartner looks for vendors that won't leave users stuck in manual processes like email quoting ping-pong, manual product configuration, and order approvals that drive up sales costs and frustrate B2B buyers. 

We think our #2 ranking in B2B Commerce confirms our depth of functionality in B2B drives immediate efficiency gains for both sales teams and buyers.

Read the full report for an overview of all rankings and capabilities assessed.
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Gartner’s Ranking for Complex Business Models

Gartner ranks the ability to scale and extend platform capabilities across various business models and the scope of the available application ecosystem and partner integrations.

This ranking tries to identify the platforms that don’t lock customers into a single sales channel. Modern revenue relies on hybrid models. The platform you choose needs to handle this without collapsing into technical debt while ensuring you’re not spending years launching. 

To us, our #1 ranking for Complex Business Models proves we eliminate this constraint allowing you to manage multiple revenue streams on a single, future-proof core.

Read the full report for an overview of all rankings and capabilities assessed.
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Gartner’s Ranking for Composable Commerce

Gartner ranks product modularity and composability of the individual components, as well as the ability to support headless commerce implementations. 

In other words, this ranking determines what vendors have an architecture feasible of increasing the speed of change in your tech stack making expansion and upgrades managable and cost-efficient. 

We believe being #2 in Composable Commerce shows our platform isn’t just about API access; it's about adapting quickly in digestible steps, lowering your competitive pressure. 

Read the full report for an overview of all rankings and capabilities assessed.
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The Right Combination Wins

Choosing only the vendor ranked highest for B2B often means accepting a rigid suite, complex pricing, and limited options for integration or future extension. Conversely, opting for the most composable vendor may leave you lacking the specialized B2B functionality depth that your business requires.

Instead, opt for the vendor that solves the trade-off. Choose the platform that offers best-in-class B2B support with proven depth of functionality and a track record of implementing complex business models. Select the vendor with a problem-solving architecture that is designed to start fast and expand as you go.

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Disclaimer

*Gartner, Magic Quadrant for Digital Commerce, Aditya Vasudevan, Ant Duffin, Mike Lowndes, Sandy Shen, Jason Dailer, Penny Gillespie, 3 November 2025.

*Gartner, Critical Capabilities for Digital Commerce, Aditya Vasudevan, Jason Daigler, Ant Duffin, Penny Gillespie, Sandy Shen, 4 November 2025.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates land is used herein with permission. All rights reserved.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Spryker.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.