B2B Spare Parts Marketplace

The Context

While the automotive sector as a whole is witnessing a substantial shift towards digitization and enhancing the customer experience, commercial vehicle manufacturers face unique challenges that have hampered digitalization efforts, including the complexity of their business-to-business (B2B) operations and the specialized needs of their commercial clientele. As the digital landscape evolves, customer expectations, as well as the pressure for profitability, continue to rise. While placing orders directly at the retail location is still very common, commercial vehicle manufacturers are now starting to offer their customers a seamless and efficient experience.

The Challenge

In the commercial vehicle industry, the transition to a digital solution represents a significant shift. As an industry, automotive companies aim to provide their customers with the same convenience and user-friendly experience that they are accustomed to in their personal lives. They do so by recognizing that a seamless digital experience is essential for customer retention and accelerating profitability.

One possible scenario is companies that aim to bring dealer transactions for spare parts from an offline process to the online space. A major challenge in this process is the industry’s need to minimize downtime for fleet operators, which is a sizeable waste of time and money. This is particularly relevant for vehicles that are highly customized to the specifications of the end customer, making ordering the correct parts even more of an undertaking. On top of these limitations, the digitization process must be built on a stable base that will later allow for scalability and remain legally compliant. Finally, to reap the full benefits of digitization, the solution must be easy to use in order to promote adoption.

The Solution

Spryker, in partnership with Nagarro, has helped companies bring their dealer transactions from offline to online with a B2B marketplace, powered by AWS. One example of this is one of the biggest commercial vehicles manufacturers Daimler Truck.

Spryker’s Enterprise Marketplace offered optimal technical prerequisites for the complexity of their processes, with the majority of requirements met out-of-the-box. Thanks to Spryker’s API-first architecture, one of the biggest commercial vehicles manufacturers’ existing system infrastructure (SAP, ERP, PSP, PIM) can be seamlessly integrated into the new solution.

This B2B marketplace solution goes beyond the digitization of dealer transactions. By incorporating geographic mapping integration, the system ensures that customers can be provided with spare parts from their preferred dealer as a priority.

With time to market as the most critical KPI for implementation, one of the biggest commercial vehicles manufacturers is profiting from Spryker’s composable commerce capabilities and best-of-breed approach, which allows for maximum speed, flexibility, and scalability as well as an MVP approach to test, learn, and adjust on the go. Their aim is to initially launch in select markets, then to roll out to more Overseas markets.

Delivered by Nagarro

Nagarro leverages a dynamic blend of digital-first mindset and enterprise agility to deliver large-scale, multi-country solutions successfully. In the case of one of the biggest commercial vehicles manufacturers, they partnered with Spryker’s Expert Services team to meticulously design the finest details of their eCommerce architecture. Every aspect, from persona-based buyer experience to order orchestration, from modern UX to integrations with dealer’s heterogeneous backend infrastructure, from VIN-based journey to unified payment services, was thoroughly analyzed, and attention was given to even the smallest components. Nagarro conceptualized a global model architecture, aka “template” based design, with a special emphasis on global & regional configurations, granular roles & permissions, search optimization, security protocols, and seamless integration with third-party systems.

The overall B2B digitalization drive reflects an incredible collaboration and partnership among Spryker, Nagarro, and their joint customer, delivering an exceptional customer experience with a touch of creativity that transcends boundaries.

Powered by AWS

B2B marketplaces are implemented using Spryker’s customizable cloud platform solution, built on top of Amazon Web Services (AWS) using AWS-designed highly performant Graviton chips and serverless technology with AWS Lambda.

The composability on AWS is crucial to deliver the highest level of flexibility for solutions of this nature. It enables any project to select the best-of-breed components they need, which will work seamlessly and reliably out-of-the-box, thanks to Spryker being a truly composable platform and the high levels of service from AWS.

Thanks to AWS, the onboarding takes as little as four hours, compared to previous onboarding timelines that could take weeks or longer. With the Spryker Cloud Commerce OS solution built on AWS, Spryker can seamlessly scale computational and storage resources to accommodate any future goals.

Anticipated Results

With a B2B spare parts marketplace created to offer faster time-to-market, companies can provide an easy, efficient, and flexible user experience that customers are happy to adopt and embrace. The benefits of this positively impact both the company and its customers. It also means higher flexibility, improved efficiency, and higher sales volumes for the company and the dealers alike.

About Spryker

Spryker is the leading composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional business, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, Thing Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, Hilti, and Ricoh. Spryker was recognized by Gartner® as a Visionary in the 2023 Magic Quadrant™ for Digital Commerce and was also ranked as a Strong Performer in The Forrester Wave™: B2B Commerce Solutions, Q2 2022. Spryker is a privately held technology company headquartered in Berlin and New York. Find out more at spryker.com

Spryker Website