Spryker Brand Center

We value your partnership and are happy to share the responsibility of maintaining the positive perception associated with the Spryker brand.

Brand Intro

Our Brand is one of our most important and valuable assets. For years, we have spared no effort to create positive experiences and lasting impressions with our partners and customers. Our Design System can be used strategically to lead to more success for our partners as well.

Our Design Manual includes all assets from all marketing areas and describes the respective layout in great detail. To help you understand our system and our Look and Feel in a nutshell, we have created this snappy video. Sometimes the power of persuasion lies in brevity and not in detail.

Partner and Co-Branding Guidelines

To ensure consistent co-branding and maximize the impact of our key assets in your communications materials, we have crafted partner and co-branding guidelines. These guidelines outline recommended co-branding scenarios and offer detailed instructions for leveraging our brand effectively. 

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Spryker Logos

Our design system includes two logo variants – the vertical and the horizontal version. This allows us to ensure that visibility is guaranteed in all formats, whether in print or digital. Our logo always consists of the icon and the lettering. The lettering is never used separately. The icon alone may only be used as a decorative branding element (merchandising, giveaways ...) or watermark.

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Meet Oskar the Oryx

We are team players, we are supportive, we believe we are stronger as a community. We call our team, partners, and customers "The Herd".

Our mascot “Oskar” represents everyone in The Herd. He is committed to upholding respect and equality for individuals of all genders, nationalities, ages, and sexual orientations.

Oskar embodies our core DNA traits:
herd-player, solution-oriented, seeking ownership, passionate, and adaptable.

Visual Appearance:
Oskar is a character developed specifically for Spryker. He is unique and should only appear in connection with the Spryker brand. Oskar stands upright on two legs and moves and acts like a human. Oskar should never be replaced with another image of an oryx or the image of a herd of antelopes.

Boilerplate

Spryker stands at the forefront of the composable commerce revolution, leading the way in empowering enterprises with its innovative platform. As the undisputed leader in composable commerce, Spryker provides sophisticated businesses with the tools and capabilities they need to drive growth, foster innovation, and achieve differentiation in their respective industries.

Short Version

Spryker is a leading composable commerce platform designed for sophisticated businesses. With an easy-to-use, headless, API-first model, it enables adaptability and quick market entry. Trusted by 150+ global enterprise customers, and recognized by Gartner® as a Visionary in the 2022 Magic Quadrant™, Spryker is a global platform leader for B2B and B2C Enterprise Marketplaces, Thing Commerce, and Unified Commerce. Visit Website

Long Version

Spryker is the leading composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional business, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, Thing Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, Hilti, and Ricoh. Spryker was recognized by Gartner® as a Visionary in the 2022 Magic Quadrant™ for Digital Commerce and was also ranked as a Strong Performer in The Forrester WaveTM: B2B Commerce Solutions, Q2 2022. Spryker is a privately held technology company headquartered in Berlin and New York. Visit Website

When linking to the Spryker Website, please use the following UTM structure:

https://spryker.com/?utm_medium=partner&utm_source=[PartnerName]

Brand Video

Experience the essence of Spryker in our captivating brand video. Discover how our composable commerce platform drives growth, fosters innovation, and enables differentiation for enterprises with sophisticated business models. See how our easy-to-use, headless, API-first model empowers businesses to adapt, scale, and swiftly penetrate the market.

About Spryker

Spryker is the leading global composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional businesses, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, IoT Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, ZF Friedrichshafen, and Ricoh. Spryker is a privately held technology company headquartered in Berlin and New York backed by world class investors such as TCV, One Peak, Project A, Cherry Ventures, and Maverick Capital. Learn more at spryker.com.

Spryker Website