Case Study

KoçZer’s ZERGO: Turkey’s first B2B marketplace for supply chain management

The Company

Since its inception in 2003, the company’s vision has been to become Turkey’s best and world-leading strategic procurement and efficiency center by disrupting the market and setting an example in their industry of how to maximize efficiencies. KoçZer (or Zer) has managed thousands of companies’ procurement and supply chain management processes, with a significant focus on consumer goods, helping clients save money, time, and effort over 20 years.

As the company accelerated its growth, it had strategic plans to create a new revenue stream – one that didn’t yet exist in Turkey and was much needed in the market: a B2B marketplace enlarging their assortment to offer all types of most needed consumer goods for all types of companies, as well as some specialised product categories.

Our mission is a corporate structure that prioritizes our partner's success across the value chain – Serhan Turfan, General Manager, KoçZer

Revolutionizing the Industry

with an Enhanced Procurement Marketplace

Committed to the principles of “perfection in procurement”, Zer strategized and planned to scale its platform for a new revenue stream with detailed requirements. To help them operationalize the technical needs for a new B2B marketplace, they partnered with Deloitte, who reached out potential technology partners for pre-qualification assessment.

Spryker was chosen as the most suitable partner based on demos and Proof-Of-Concept performances, as well as its ability to meet Zer’s solution-fit needs. Their decision was based on which leader in the commerce industry could help them achieve their goals faster, scaling their business to a new level. Spryker offered concise capabilities for the B2B Procurement Marketplace Zer’s had envisioned.

Out-of-the-Box and Composable Commerce

To serve medium-large size SMEs

Zer’s objective is to offer a digital, self-service, and traceable purchasing experience that will provide convenience to buyers and sellers while ensuring reliability. Additionally, Zer aims to provide a seamless invoicing and payment process and access to a wide range of products that will cater to the needs of different types of customers.

Spryker’s B2B Marketplace solution proved to be the perfect fit for medium-to-large-sized SMEs, looking to digitize their platform but lacking the resources, as well as supporting large companies that needed to streamline their procurement processes. Additionally, Spryker’s Greenfield platform approach accelerated the development of a unique digital commerce platform from scratch, offering expert guidance to Zer’s clients from beginning to end.

Thanks to Spryker’s out-of-the-box B2B Marketplace capabilities and Expert Services Zer’s MVP went live within 6 months: ZerGO!

Proven Solutions Enable Growth at Scale

Achieving KoçZer’s Vision

With a robust B2B Marketplace, Zer set the foundation for global expansion with a specified roadmap to follow. By offering a one-system approach as opposed to the two-system approach proposed by competitors, Spryker provided the best platform for their complex needs.

The self-serve model created a revenue stream that strengthens Zer's market position as Turkey’s largest procurement and supply chain management company while further improving customer satisfaction. Spryker will grow with Zer’s needs by adding functionalities and solutions as the company’s needs change.  

At the launch of their B2B Marketplace, Zer already had 100,000 products and support from 50 merchants Over the next months they have continued to expand towards their target of 600 merchants and over 300,000 products. To draw more attention to their efforts, they've launched a marketing campaign showcasing their world-class marketplace called ZerGO

ZerGO website


  • Created a new revenue stream within 6 months
  • Met the needs of the team in Turkey delivering in an agile way
  • Streamlined operations and enabled further growth at scale

Further resources

Powered by AWS

Thanks to AWS, Spryker was able to fulfil the customer’s needs, when they needed it to make it a success. The composability on AWS is crucial to deliver the highest level of flexibility for customer requests. It allows the customer to select the best-of-breed components they need, which will work seamlessly and reliably straight away, thanks to Spryker being a truly composable platform and the high levels of service AWS has. Due to AWS, the onboarding takes from as little as 4 hours to 1-2 days, compared to months previously. With the Spryker Cloud Commerce OS solution, built on AWS, Spryker can scale computational and storage resources to accommodate the customer’s goals.

About Spryker

Spryker is the leading composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional business, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, Thing Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, Hilti, and Ricoh. Spryker was recognized by Gartner® as a Visionary in the 2023 Magic Quadrant™ for Digital Commerce and was also ranked as a Strong Performer in The Forrester Wave™: B2B Commerce Solutions, Q2 2022. Spryker is a privately held technology company headquartered in Berlin and New York. Find out more at

Spryker Website