Partner Marketing Activities 2023
Co-Marketing OptionsHey Spryker Partner, in this catalog you’ll find an overview of all possible Partner Marketing activities with Spryker - from Social Media Posts to mutual event organization. This explains options and workflows around each individual activity to make our partnership successful. We’re looking forward to working with you! – Your Spryker Partner Marketing Team
Partner Website Profile
Based on your input we’ll create a website profile on www.spryker.com for you. Therefore we ask you to send us your input and logo.
Please also include Spryker on your website as a partner and please let us know how we can support the creation of our profile.
Social Media Welcome Post
We’d like to make some noise around our new partnership on social media with a “Welcome to the herd” post. We’ll share with you the exact date approximately one week in advance. If you want to create your own post – great! Let’s try to synchronize the date to amplify your message. If you prefer to share and re-post ours, we’re perfectly fine with that too.
We’ll inform our Account Executive and customer-facing Teams as soon as we published the post so they can support.
Please also make some noise internally so that your team and other colleagues can like, share or comment on the post!
Announcement Press Release
Mutual PR is a great way to create some awareness surrounding our new partnership. If you have a process in place for this we’re happy to support with a quote and also share it with our press contacts. Just let us know if you'd like to announce the partnership via PR and we'll involve our internal experts to support the process.
In some cases we have the opportunity to create a dedicated press release ourselves. We will then share a dedicated content template to create the press release with you.
Let’s discuss this in our first marketing meeting!
Corporate Social Media Mentions
Spryker will mention partners in industry and product focused social posts, on the following channels:
How you could support
- Provide bulletpoints how and where you want to be mentioned
- Provide a list of pages/profiles to tag
- Engage with the posts that mention you
- Follow Spryker and Boris, and click the bell icon to get post notifications
Thought Leadership Social Media Mentions
Mentioning our partner's thought leaders in the copy or comment section of our posts, we aim to connect partner and Spryker thought leaders with each other. This enables them to start/join relevant conversations and impact each other's reach by tagging, commenting and reposting.
How you could support
- Provide a list of thought leaders and their focus topics
- Make thought leaders aware that they will be mentioned where it makes sense in Spryker social posts
- Encourage them to engage
Goals & Benefits
- Putting partners in the spotlight of Spryker's storytelling
- Supporting each other to reach a broader audience organically
- Strengthen each other's thought leadership positioning, grow reach and social proof
Guest Blogging
Spryker integrates blog posts written by partners on our Spryker blog. Blog posts are there to raise awareness and can also be used as a teaser for a webinar, white paper release, case study, and upcoming events. We'll also provide a dedicated Hubspot page which will be shared with the partner and can be used for tracking purposes.
Goals & Benefits
- Increased visibility and exposure of your brand to a wider audience
- Build trust with their audience and increase credibility with potential customers
- Improve search engine rankings by generating backlinks to own website
- Drive traffic to website by attracting visitors who are interested in the content
Podcast
In our new podcast Composable Commerce Leaders our CEO and co-founder Boris Lokschin interviews industry thought leaders, founders, and senior executives. One goal is to highlight the different capabilities and pieces of a truly composable enterprise. This is an amazing chance for you to position yourself with Spryker as global leaders in Composable Commerce and highlight its benefits. Each episode is approximately 20 minutes long, with the possibility of recording in-person at one of our events, or virtually on Zoom.
New episodes are released every second Thursday.
Spryker's promotion channels
- Uploaded to Composable Commerce Leader's landing page
- Shared on Apple podcasts and Spotify
- Promoted on Boris Lokschin's LinkedIn page
Goals & Benefits
- Podcasts can help to increase your visibility and exposure to a wider audience
- By sharing your expertise and insights on a partner's podcast, you can help establish yourself as a credible and authoritative source of information within the industry
- The content you create for the podcast can be repurposed into other forms, such as blog posts, social media updates and videos. This helps extend the reach of your message and further increase your visibility.
Thought Leadership Asset - Expert Voices
Initiative #1Expert Voices is a high-authority thought leadership digital asset created to highlight Spryker’s Composable Commerce as a strategically important topic for our core industries. This content will be created as a collection of expert statements and opinions on a specific topic provided by industry experts within our Partner network.
Spryker will consolidate all partner statements into a final asset and will take care of the design. We will not share the leads but position the partner as experts for the subject matter and actively promote their names and brands to our database and through all our marketing channels. Partners can use their own individual HubSpot version of the content for lead generation.
Spryker's promotion channels
- Organic social: several posts per asset on corporate account as well as employee advocacy posts
- Paid social: targeting specifically our target accounts in the respective industries
- Email cadence to relevant existing database
- Outbound cadences for BDRs and AEs
- Prominent position on industry pages on our website
Goals & Benefits
- Our ultimate goal is to provide value while increasing visibility and awareness among our target ICP. Each Partner can use the final content pieces for their own marketing promotion.
- The assets will be created in Hubspot and shared with the readers via a link (not PDF). This has several benefits for Spryker, the Partners, and the readers: Responsive design, extended analytics options, versionless and easy to maintain etc.
Briefing
If you want to contribute in the H2 2023 collection read more in this briefing document!Thought Leadership Asset - Industry Playbook Contribution
Initiative #2An Industry Playbook is a large, comprehensive written asset created by Spryker to be used as a cornerstone piece of content for raising awareness and capturing leads. Spryker is actively pushing and advertising these content assets. Our focus industries are Automotive, CPG, Industrial Goods, and Wholesale & Distribution. Partners should focus on only one of these industries for their contributions.
Goals & Benefits
- As a cornerstone content, Spryker will put a large amount of effort and resources into advertising and distributing this content, leading to great exposure for the partner
- Easy way to piggy-back on Spryker’s marketing efforts, as it will also raise the partner’s profile within the industry
- An opportunity to further position thought leadership in the market
Providing written content
Bullet points or paragraphs as answers to a Q&A:- 3 slots per industry playbook for a max 500-word contribution where at least 50% is industry-relevant information
- 2 slots per industry for a 250-word contribution, answering 1 x industry-specific question, and 1 x company-specific question
- null
Providing recorded content
Via a (Zoom) call:- (Zoom) Call can be recorded and transferred into written content by Spryker
- (Zoom) Call can be recorded and edited into a video
- We have 1x slot for a video per industry playbook
Briefing
If you want to contribute in one of our industry playbooks read more in this briefing document!Webinar
Spryker is happy to integrate partners as a guest speaker into a Spryker Webinar.
Important: We’re aiming for expert insights, no advertising! The webinar series are deployed using OnAir.
Goals & Benefits
- Attract a large and engaged audience by partnering with another business to increase your visibility and exposure
- Gain access to their existing customers and leads, which can expand your reach and generate new business opportunities
- Leverage webinars as an effective lead generation tool. Partnering with another business enables you to generate more leads and opportunities than you would on your own
- Benefit from our existing and established webinar series OnAir and repurpose the content into other forms
How to proceed?
- If you intend to write a case study about a mutual customer please reach out to your respective partner (marketing) manager
- Spryker's Customer/Content Marketing team will provide additional content and finalizing it.
Option 3: Customer Video
If we have the chance to record a short video on a mutual customer case this can be the byproduct of the preparation for the Showcase Article or Case Study which could be promoted separately.
How to proceed?
- We often use bigger events where both partners and the customer are present to schedule short interview slots with all parties involved
- Alternatively we can collect pre-recorded snippets and create a co-branded video
Goals & Benefits
- By highlighting the specific results and outcomes that you achieved through our collaboration, you demonstrate the value you bring to your customers and showcase your capabilities as a business
- Provide real-world examples of successful collaborations with partners to build trust and confidence in your ability to deliver results
- Attract potential customers and partners who are looking for solutions to similar challenges
What is our messaging?
Vision Statement: Compose Outcomes Beyond Technology- We want to move away from promoting the technology to promoting the value it brings.
- With us, you're buying more than tech, you're in for a whole ecosystem to help future proof your business.
Who are we talking to?
Target Audience- Decision makers from focus industries
- Focus industries include: Automotive, B2B Manufacturing / Industrial Goods, (B2B) CPG, Wholesale & Distribution
- Target accounts primarily
What do we know about our target audience
Challenges & Opportunities- Our ICP's main challenge is the complexity of product offerings and current multi-stage distribution models.
- They need automated internal processes, while consumers have to deal with an overwhelming amount of products and services.
How do we want to do it?
General event strategy- Run smaller and more intimate events attached to large conferences and industry trade shows
- Concentrate on target industries & accounts, with an ABM approach
- Provide exclusive, engaging and memorable experiences with lots of networking opportunities
Event Overview
Find and overview of all planned trade shows, conferences and potential side events here Event Overview H2
About Spryker
Spryker is the leading global composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional businesses, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, IoT Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, ZF Friedrichshafen, and Ricoh. Spryker is a privately held technology company headquartered in Berlin and New York backed by world class investors such as TCV, One Peak, Project A, Cherry Ventures, and Maverick Capital. Learn more at spryker.com.